Chock Full O’ Nuts is one of the oldest coffee brands in America, founded in 1932 in New York City. The original branding for the company focuses on city elements such as taxi cabs and coffee shops.
For a class project, I re-designed the look for Chock Full O’ Nuts with a new logo and packaging with a classic, nostalgic feel.
The famous Chrysler Building stands as an icon for the new City Blend coffee can. The striped pattern signifies skyscrapers and helps unify the city theme.
In addition to a new logo and label, an ad series was designed to promote Chock Full O’ Nuts as a coffee that you can enjoy, experiencing the taste of New York City, no matter where you live.
Batch is a brand of convenient bread-making kits, designed to be a quick and simple solution for anyone who wants to bake. The concept was to create a collection of baking items that can work together to make a nice bread dish, all enclosed within a package that can be repurposed. The bread box serves as the outer packaging as well as a container for the items before and after preparation.
Batch has a variety of bread accessories including mixes, jams & spreads, and mix–ins so that you can make your own unique bread dish.
An annual report designed for jetBlue Airways. The goal of this class project was to create a yearly account of a company's information into a concise and easy-to-read booklet. While striving to deliver the necessary data, it must be informative, yet engaging for readers. I used the shape of jetBlue's airplane tail fins as a design tool signifying page numbers and other elements in the publication.
Founded in 1926, Mt. Olive Pickle Company, Inc. offers many varieties of pickle products. For a class assignment, I redesigned the logo and packaging for Mt. Olive because I felt it could use a facelift.
I introduced blue to the color palette, while keeping some green shades, so not to stray too far from the original branding. The checkered pattern and the points at the top and bottom of the label gives texture and dimension to the design. I incorporated the new package design elements into a website homepage that highlights the products and gives a brief intro about the company.
In Context is a magazine I created that involved the design of multiple components. This included the masthead, cover page, table of contents and two article spreads. The publication is a monthly lifestyle magazine that gives urban dwellers a source of information about culture and city living.
I used a cool color palette and worked from a five column grid to create the magazine. The greens and blues are also used for the page numbers, giving a consistency throughout the entire publication.
Editorial/Illustrated Book Covers
The Sherlock Holmes series, written by Scottish author and physician, Sir Arthur Conan Doyle, first appeared in publication in 1887. I chose to design book covers for five stories out of the twelve from The Adventures of Sherlock Holmes collection.
Taking an illustrative approach, the book covers use imagery from each of the stories as a graphic icon to mark the front cover. The famous Sherlock Holmes is represented in silhouette on both the spine and the back cover of each book.
Iron & Wine
A show poster that I designed and silkscreened during my internship at the creative agency, k2forma, in Nashville. Two color printing on Neenah Environment, Aspen Smooth, 80 cover weight.
Landscapes In Passing
Landscapes in Passing is a photography exhibit at the Smithsonian American Art Museum in Washington, D.C. It features the work of three photographers, whose images were all taken from 1971 to 1980. Steve Fitch, Robbert Flick and Elaine Mayes each photographed the American landscape with their unique interpretations of the subject matter.
To highlight the black and white images, I kept the color palette simple with black, white and orange. The layout of the brochure was particularly important, a landscape format paired with features that allow the viewer to really interact with the piece. Folds that open to reveal more imagery, and even a magnifying glass to get a closer look at the grid of small images were included to keep the brochure interesting and to relate to the individual characteristics of each photographer.
My wedding invitations were something that I wanted to create myself, personalizing them to fit the look of the big day. The garden setting of our ceremony was inspiration for the rustic elements and color choices. I wanted the invitation to be an experience when opened, so I enclosed it inside a trifold enclosure, wrapped with an embossed belly band and tied with a string. Interior pockets held additional information such as an RSVP card and map to wedding events.
In addition to the invitations, programs in a similar style were created to hand out at the ceremony. A mixture of patterned papers coordinating with the color palette were used as the front covers and were bound together with string.
This invitation for the Nashville Wedding Planners monthly meeting was a collaborative project created during my internship at k2forma in Nashville. The concept revolved around love letters. Materials used convey the feeling of the barn venue called The Wren's Nest. I created the barn illustration, which we silkscreened on Chinese rice paper. Upon unwrapping the paper, the invitation is revealed: a double-sided invitation created by a combination of 2 color silkscreen and letterpress, attached to hand cut hickory wood slabs and tied together with twine.
The design for the fictional company, Cycle Excursions, is clear, simple and straightforward. The bicycle company's branding includes graphic arrows, representative of the directional markings on roads to guide bikers into the correct lane. I designed several retail items available in the Cycle Excursions brand, including water bottles and bicycle helmets.
A Grand Ensemble
This poster was designed and screenprinted during my internship at k2forma. I chose to design a poster for an Art Deco architecture exhibit at the Frist Center. The design was kept to a simple color palette of gold and black, with geometric details that are reminiscent of the Art Deco style. I chose a shimmery gold ink for the screenprinting process, so that the poster would have some dimension. I envisioned the poster arriving in the mail in a gold tube that would reveal the poster when unscrolled from it's packaging.
Around the World
This handmade book was created for an assignment in which I was asked to represent a song through a tangible design. Having an interest in bookmaking, I chose to create an accordian-style book for the song, "Around the World," by the Red Hot Chili Peppers. The book is created by three layers of paper, stitched together with wax thread. It has front and back hard covers and is held together by twine. When you open the book, each panel represents a line of the song, in which a different region of the world is named for each lyric. There are cutouts and three-dimensional galleries using layers of old maps and postcards that I used to represent these places.
As a final project for the course, History of Album Cover Art, I chose an artist and designed a full LP album, including the front and back cover, inside spread and labels for the actual vinyl. I created an album for Ben Harper, and based it on his family heritage and upbringing in the California music store, The Folk Music Center, owned by his grandparents. The imagery includes icons from the shop and gives a look at his roots and his family's influence on his musical career.